Economist Pankaj Ghemawat of Harvard and Ken A. Mark write about who would lose if the anti-Wal-Mart crowd wins:
The Price Is Right
By PANKAJ GHEMAWAT AND KEN A. MARK (NYT) 690 words
Published: August 3, 2005NOWADAYS, mighty Wal-Mart’s headquarters in Bentonville, Ark., must feel less like a hotbed of retailing than like a war room. The company faces a groundswell of criticism, largely focused on its treatment of workers. From low wages to limited health care coverage, Wal-Mart has some issues to tackle, and it has mostly responded with feel-good television advertisements and denial. But to chalk up Wal-Mart’s success simply to the exploitation of its work force, as many of the company’s most ferocious critics do, is simply wrong, for two reasons.
First, Wal-Mart hasn’t just sliced up the economic pie in a way that favors one group over another. Rather, it has made the total pie bigger. Consider, for example, the conclusions of the McKinsey Global Institute’s study of United States labor productivity growth from 1995 to 2000. Robert Solow, a Nobel laureate in economics and an adviser on the study, noted that the most important factor in the growth of productivity was Wal-Mart. And because the study measured productivity per man hour rather than per payroll dollar, low hourly wages cannot explain the increase.
Second, most of the value created by the company is actually pocketed by its customers in the form of lower prices. According to one recent academic study, when Wal-Mart enters a market, prices decrease by 8 percent in rural areas and 5 percent in urban areas. With two-thirds of Wal-Mart stores in rural areas, this means that Wal-Mart saves its consumers something like $16 billion a year. And because Wal-Mart’s presence forces the store’s competitors to charge lower prices as well, this $16 billion figure understates the company’s real impact by at least half.
These kinds of savings to customers far exceed the costs that Wal-Mart supposedly imposes on society by securing subsidies, destroying jobs in competing stores, driving employees toward public welfare systems and creating urban sprawl. Even if these offenses could all be ascribed to Wal-Mart, their costs wouldn’t add up to anything like $16 billion.
Similarly, the savings to customers also exceed the total surplus the company generates for its shareholders– a surplus that would be wiped out if Wal-Mart’s million-plus employees were to receive a $2-per-hour pay increase, modest though that sounds. Such a possibility would be unacceptable to Wal-Mart’s shareholders, who include not only Sam Walton’s heirs but also the millions of Americans who invest in mutual funds and pension plans. Instead, the more than 100 million Americans who shop at Wal-Mart would most likely just end up paying higher prices.
This last point suggests that the debate around Wal-Mart isn’t really about a Marxist conflict between capital and labor. Instead, it is a conflict pitting consumers and efficiency-oriented intermediaries like Wal-Mart against a combination of labor unions, traditional retailers and community groups. Particularly in retailing, American policies favor consumers and offer fewer protections to other interests than is typical elsewhere in the world. Is such pro-consumerism a good thing?
The answer depends on who these consumers are, and Wal-Mart’s customers tend to be the Americans who need the most help. Our research shows that Wal-Mart operates two-and-a-half times as much selling space per inhabitant in the poorest third of states as in the richest third. And within that poorest third of states, 80 percent of Wal-Mart’s square footage is in the 25 percent of ZIP codes with the greatest number of poor households. Without the much-maligned Wal-Mart, the rural poor, in particular, would pay several percentage points more for the food and other merchandise that after housing is their largest household expense.
So in thinking about Wal-Mart, let’s keep in mind who’s reaping the benefits of those ”everyday low prices” — and, by extension, where the real conflict lies. (emphasis added)
The article can be found here and here.
Update: What I find even more interesting about the Wal-Mart debate, is that the Congressional Black Caucus, and politicians from poor areas, generally support Wal-Mart. They realize that Wal-Mart is one of the few companies that go into poor areas and provide jobs and cheaper services. But yet they are at odds with other members of their party, specifically the environmentalist and pro-union (generally much richer area) liberals who strongly dislike Wal-Mart.
Strike this as just yet one more area where a poor minority benefits much more from a conservative philosophy than a liberal one.


I get such a kick out of all the people protesting WalMart.
#1 I shop there all the time, I buy name brand stuff for lots less than Safeway or even Target can provide (and I shop lots at Safeway and Target).
#2 They provide great entry level jobs to teens, immigrants, and older people re-entering the job market.
#3 Having worked in the retail industry most of my life, they are no better and no worse than any other major retailor when it comes to wages, benefits, etc. In fact, they offer almost the exact same benefits as JC Penny, Macy’s and Target.
#4 They dont kowtow to unions, OHHHHH, here is the problem. Screw the unions, they just want more dues.
#5 A brand new Walmart just about to open in Oakland Ca, at Edgewater real close to where I work. Major article in the Contra Costa times about it today. Walmart gave the reporters unlimited access to all employees. Not one single employee could say even a slightly negative word about the company, and we’re talking about 350 black, hispanic, asian, and white employees.
# 6 Why should I spend more than I have to, to buy basic goods????????????????????????????????????????????????
Thanks for listening.
Bye the way, HP, hooked into ur blog via Joe’s Dartblog, great site.
I am conflicted by Wal-mart, I am someone who will always try to shop at the Mom & Pop shops rather than the big chains in genral. Same reason i root for the Mets and not the Yankees.
However, how can you argue with lower prices. The only concern i have with Wal-Mart is their guilt of pressuring workers to falsify their timecards to avoid paying overtime. This is a bit too exploitive for my good.
A good article recently appeared comparing Costco to Walmart. Specifically Costco pays its employees higher wages and has much better benefit packages than their competitor, Wal-Mart owned Sam’s Club and they are much more profitable and have lower costs in this niche.
Hey Michael,
Costco and Wal-Mart have different business models to serve different customer bases, so it becomes very difficult to do an apples to apples comparison of their wages.
But in general I agree with you. I try to shop at ‘mom and pop’ stores as often as possible, I love being known personally and having a conversation with the teller. But, while I am economically able to choose this, there are many others who are not. And in addition to the poor, there are many people who can careless about being known personally and some who would even rather not be known personally.
So I have to allow all of these people to make their own choices and be prepared to accept the consequences if their preferences (and economic restrictions with regard to the poor) vastly outweighs mine.
Did you hear about the Wal-mart opening here in Oakland, Ca. They received about 11,000 applications, for only 400 jobs… the fact is that they are providing jobs to people that don’t have them, in a city that has never recuperated from the 80’s. Also, a lot of people in this city are below what is considered to be low income, the lower prices allows for a little extra in the pockets of these people, which in turn equals more spending and more money to the local/state governments in sales tax.
Yeah, I did hear about that. I agree Rodolfo, what poor areas need are not less Wal-Mart’s but more Wal-Mart’s.
I plan to blog on this in the upcoming weeks, keep an eye out.
As the 800-pound gorilla of retailing, Wal-Mart is merely a convenient target for those who want to rant about the low-wage worker’s declining standard of living, which will continue to decline regardless of what Wal-mart does.